Yes Another Hobby (YAH)
I created the brand identity and packaging design for YAH (Yes Another Hobby), a playful and approachable DIY kit brand designed to inspire creativity in both children and adults. YAH offers curated kits that include all the tools, materials, and step-by-step instructions needed to explore new hobbies and enjoy hands-on creative experiences at home.
The product range includes seasonal kits such as a Christmas ornament kit and a Valentine’s Day painting kit, featuring either a pre-drawn illustration to paint or blank canvases for partners to create portraits of each other. Each kit also includes a booklet with instructions, tips, and creative prompts to guide users through the activity.
The branding aimed to capture YAH’s fun, colourful, and accessible personality, appealing to a wide audience while maintaining a clean, modern aesthetic across packaging, printed materials, and digital assets.
I also designed a set of social media posts and templates to promote the YAH kits online, keeping the visuals fun, colourful, and engaging.
The posts showcased the products, highlighted kit features, and encouraged creativity, while maintaining a cohesive look that reflected the brand’s playful and approachable identity.
