Vinofundi
Vinofundi is a wine app that is in the process of being developed. The challenge was to create an ad for social media to promote the app for the everyday person.
The aim of the wine app is to easily spread the knowledge of wine. With all the different varieties available on the shelf it can make any person feel overwhelmed. The Vinofundi app is designed to be your personal wine tasting experience guide and library as well as a microlearning experience.
I decided to take the approach of a young man trying to impress his date but feels overwhelmed and confused about which wine to order. Feeling stressed and panicked, the app would then come to his rescue and make him feel confident and allows him to impress his date with his wine knowledge.
When designing the characters, the aim was to create inclusivity with no racial barriers as well as making the character stylish so that the everyday person can relate to them.
Arno
Ago: Early 20s
Occupation: In university
Interests: Skateboarding, fashion, social media, street art
Arno is adventurous and creative, often seen perfecting daring tricks on his skateboard or collaborating on urban art projects. Social and tech-savvy, he enjoys sharing his skateboarding videos and fashion photos online. Arno aspires to become a professional skateboarder and dreams of starting his own streetwear brand, merging his love for fashion and skate culture.
Jamie
Ago: Late 30s
Occupation: Professional in the fashion industry
Interests: Fashion, fine dining, social events, romantic literature
Known for his impeccable style and “pretty boy” looks. Trendy and sophisticated, he exudes confidence and charm, effortlessly captivating everyone he meets. A true romantic and Casanova, Jamie enjoys grand gestures and thoughtful surprises. He thrives in social settings, attending high-profile events and expanding his wide network. With a refined taste for fine dining, romantic literature, and art, Jamie dreams of launching his own fashion line and finding a deep, lasting romantic connection.
Zarah
Ago: Early 20s
Occupation: Young administrative coordinator
Interets: Travel, gourment dining, fitness and wellness
Zarah is confident and high-maintenance, she thrives in her role with a blend of poise and sass. Zarah’s high standards extend from her impeccably organized workspace to her glamorous lifestyle, which she shares proudly on social media. With a passion for gourmet dining, travel, and contemporary art, she indulges in luxury and maintains a polished, sophisticated presence both at work and in her personal life.
Alex
Ago: Late 30s
Occupation: Waitress, just started university or work
Interets: Music, vintage fashion, coffee culture, indie films, thrift shopping
Alex is a trendy young lady with a casual, hipster style, balancing her university studies with a job as a waitress. With a mix of vintage and modern fashion, she exudes individuality and creativity. Curious and open-minded, Alex embraces new experiences and perspectives while maintaining a laid-back, easygoing demeanor. She enjoys thrift shopping, indie films, and coffee culture, navigating her path with independence and a love for artistic pursuits. Alex is on a journey of self-discovery, eager to find her passion and carve out a fulfilling career, all while connecting with like-minded friends at cafes and art events.
Margo
Ago: Early 40s
Occupation: PR
Interets: Fashion, beauty, wellness, networking
Margot, is a vibrant and sophisticated woman who strives to stay hip and cool. Working in a trendy industry like PR, she maintains a youthful appearance with regular botox and fillers, and her wardrobe is a mix of high-end brands and the latest trends. Margot lives in a chic urban apartment and enjoys a lifestyle filled with exclusive events and social gatherings. She is active on social media, showcasing her stylish life and latest experiences at open wine events and trendy spots. Confident, ambitious, and sociable, Margot is always on the lookout for new adventures and ways to stay relevant in her dynamic social circle.
