Laundry Lab
The Laundry Lab branding was all about shaking up a tired category and giving a neglected drop-and-go laundry a bold and fun second life. Instead of default blues and bubbles, we leaned into an unexpected palette of pink, red, and greens, layered with sparkles and playful details to create a brand that feels fun, fresh, and confidently different.
The identity balances quirky charm with a touch of sophistication, anchored by a friendly illustrated character whose stretching hands act as a literal and figurative helping hand to busy families.
The branding reflects The Laundry Lab’s purpose: giving people back their time, lightening the load, and making laundry feel a little more human and a lot more delightful.
“While you tackle the mountain trails, your corporate dreams, and quality family time, we’ll take care of the laundry.”
The Laundry Lab’s purpose is simple: We do the laundry while you do life.
